WELCOME!

in SEO, Social Media, Technology in General

Are you satisfied with your website’s performance?

Do you want more traffic to your site?

Do you find you have a lot of good ideas, but can’t quite connect the dots when it comes to ranking in the search engines?

Are you struggling with the right way to communicate your company’s brand equity?

Or….do you need a total website and SEO overhaul?

Whatever your question, we can help. Content strategy, keyword research, social media strategy—you name it, we can use it to help your business. From startup strategy to sites for Fortune 500 companies, we have the expertise to get your message out to the world.

Interested in Search Engine Optimization and content creation? Read Lori’s SEO articles in the Huffington Post:

Death and Twitter
Tell Me Something Good

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Article: Founding Fathers of the Web

in Articles

http://mashable.com/2010/07/04/web-founding-fathers/

Posted via email from getcreativeinc’s posterous

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Ten Useful WordPress Security Tweaks–

in Articles

http://www.smashingmagazine.com/2010/07/01/10-useful-wordpress-security-tweaks/

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setting up posterous

in Articles

And also, I have a headache from staring at keywords and code all day. 

Posted via email from getcreativeinc’s posterous

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Hey, did you want to try Netflix? How about while you’re already using Netflix?

in Articles, Marketing

This is a post I originally wrote over on Funny Strange, but is much more appropriate for this site so I am excerpting it here as well.

The other night I was putting Netflix movies into my Netflix queue when…a Netflix pop-up ad popped up.  I don’t even think I need to explain all the subtle layers of funny we’re dealing with here, folks.  I will say, though, that someone somewhere in an “online ad buying agency” is in big trouble, because this is a super big waste of advertising spend for the year.

On the other hand, I AM the target market for a Netflix free trial pop-up ad, so maybe it’s not so wrong after all.

Just kidding.  It’s totally wrong.  First of all, a site you’re already using should NEVER pop-up an advertisement.  Are they kidding me?  I’m paying to use their product, which pretty much makes me off-limits to ads at that moment.  The only way I should see an ad in conjunction with Netflix is MAYBE if I get an affiliate-style email, offering me a deal on something ELSE I might use, like a deal on something on Amazon or Gilt.com (depending on how much demographic profiling they’d done for push-marketing purposes).  Secondly, I’m sorry, but aren’t we done with pop-up ads yet?  They’re annoying, historically they don’t have a high conversion rate, and every once in awhile, just maybe, THEY’LL POP UP ADS FOR THEIR OWN PRODUCTS.

Pop up ad = fail.

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Social Media for Cupcakes: Yup.

in Social Media

Is everyone doing social media? The answer is yes. Do you need to start? The answer is double yes.

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Is Social Media Good for Your Business?

in Social Media

The answer is decidedly yes.   In fact, Mashable did a whole piece on ten business that are using social media.    From Burger King to Sun Microsystems to Zappos, Corporate America is involved in social media in a big way– a further indicator that your company should be too!

Here’s the article, in case you are curious!

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Tech Dilemma: Typepad vs. WordPress

in Technology in General

I started a blog about five years ago—FunnyStrange.net in case you are interested.  This blog was constructed on Typepad’s paid platform, and now I have a tech conundrum that I could solve, but the question is—do I want to put in the considerable man-hours hand-coding each link into a redirection when that blog is so far entrenched in the search engines?  The question answers itself, obviously—although I LOVE the freedom, look, and increased functionality of WordPress and would love to upgrade Funny Strange into this (in my opinion) far-superior platform, that blog has over 700 posts, and so I’m afraid this is a “shoemaker’s children have no shoes” situation, where I COULD update the technology, but I do not.   I actually did port over a Typepad blog for a client several months ago, but even with a limited (and I’m talking about under 25) number of posts, the import was far from seamless and needed a ton of cleanup.

Of course, every time WordPress releases a new plugin, I seethe with envy because I can’t use it on my blog.  Them’s the breaks, I suppose.  One of my former techie co-workers implored me to “never let the software win,” and I wouldn’t, but I just don’t have 20 hours of

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“Tell Me Something Good”

in Articles

There is not a week that goes by in my capacity as a Search Engine Optimization and Marketing Professional (a field I’ve been working in since the dotcom boom in San Francisco) where someone doesn’t email me to say some combination of the words “Can you fix my metatags? My site has a really high bounce rate.”  Read the article>>

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