setting up posterous
Hey, did you want to try Netflix? How about while you’re already using Netflix?
This is a post I originally wrote over on Funny Strange, but is much more appropriate for this site so I am excerpting it here as well.
The other night I was putting Netflix movies into my Netflix queue when…a Netflix pop-up ad popped up. I don’t even think I need to explain all the subtle layers of funny we’re dealing with here, folks. I will say, though, that someone somewhere in an “online ad buying agency” is in big trouble, because this is a super big waste of advertising spend for the year.
On the other hand, I AM the target market for a Netflix free trial pop-up ad, so maybe it’s not so wrong after all.
Just kidding. It’s totally wrong. First of all, a site you’re already using should NEVER pop-up an advertisement. Are they kidding me? I’m paying to use their product, which pretty much makes me off-limits to ads at that moment. The only way I should see an ad in conjunction with Netflix is MAYBE if I get an affiliate-style email, offering me a deal on something ELSE I might use, like a deal on something on Amazon or Gilt.com (depending on how much demographic profiling they’d done for push-marketing purposes). Secondly, I’m sorry, but aren’t we done with pop-up ads yet? They’re annoying, historically they don’t have a high conversion rate, and every once in awhile, just maybe, THEY’LL POP UP ADS FOR THEIR OWN PRODUCTS.
Pop up ad = fail.
“Tell Me Something Good”
There is not a week that goes by in my capacity as a Search Engine Optimization and Marketing Professional (a field I’ve been working in since the dotcom boom in San Francisco) where someone doesn’t email me to say some combination of the words “Can you fix my metatags? My site has a really high bounce rate.” Read the article>>
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